Some entrepreneur somewhere has made just about every product you can think of into a subscription service — snacks, razors, clothing, tampons, you name it — and one particularly cool product category offering subscription services is personalized multivitamins or vitamin packs.
Health pros know that the multivitamin, prenatal vitamin and supplement options you can find on store shelves aren’t always the best, so they’ve stepped up and created personalized vitamin and essential vitamin formulas tailored to the individual.
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Many of these vitamin subscription companies will ask you to fill out a questionnaire or pick an area of your health you want to improve (for example, vitamin D deficiency, vitamin B12 deficiency, bone health, cardiovascular disease or digestive distress) to give you a personalized recommendation of vitamins and dietary supplements that can then be delivered monthly. A few companies go above and beyond, incorporating DNA data and blood testing into their vitamin pack formulas.
No matter what your health goals are, plenty of custom vitamin packs are out there to meet your nutritional needs and wellness goals. Here’s an outline of the best vitamin subscription services we’ve found. We’ll update the list periodically.
The vitamin subscription you choose will come down to your goals and budget.
These eight subscription services deliver custom vitamin packs, essential nutrients and dietary supplement packs to address your individual needs.
Vitamin subscriptions at a glance
| Formula based on | Access to healthcare professional | You take | Shipping | |
|---|---|---|---|---|
| Nurish | Lifestyle quiz | No | Packets of pills | Ships monthly, free on orders over $20 |
| Persona Nutrition | Lifestyle quiz | Yes, nutritionists | Packets of pills | Ships monthly for free |
| HUM Nutrition | Lifestyle quiz | Yes, R.D. | Pills from individual bottles | Ships monthly, free on orders over $50 |
| Care/of | Lifestyle quiz | No | Packets of pills | Ships monthly, free on orders over $20 |
| Baze | Blood monitoring, quiz | Yes, R.D.s | Packets of pills | Ships monthly for free |
| Vous Vitamin | Lifestyle quiz | No | One pill | Ships every three or six months for free |
| Formula | Lifestyle quiz | No | Packets of pills | Ships monthly for free in the US |
| Rootine | DNA, blood nutrient data | No | A packet of microbeads | Ships monthly for free |
Persona Nutrition uses an in-depth questionnaire that covers nutrition, lifestyle, physical activity, prescription medications, sleep, dietary preferences and more. This information allows Persona to formulate vitamin packs with all the nutrients you need.
You’ll receive packs of vitamins with instructions to take them at specific times of day, because the bioavailability of any particular nutrient depends on what else is in your body at the moment.
For example, it’s best to take water-soluble vitamins like vitamin B12 soon after waking up because an empty stomach can help you better absorb them. Fat-soluble vitamins such as vitamins K and E, on the other hand, are best taken with a meal because your body won’t absorb the vitamins without the help of dietary fat. Some vitamins also need to be taken in tandem to ensure absorption (like vitamin D and calcium).
Persona Nutrition ships orders every 28 days, and shipping is free. Your vitamins arrive in convenient daily packets designed to be taken in the morning, afternoon and night, depending on the contents of your subscription. Persona offers nearly 100 products, and the cost of your box will vary based on which products you add to your subscription. Personalized packs can cost as little as $30 a month.
